On Site SEO Expert
On Site SEO: What is On Site SEO? On Site SEO is mostly concerned with text content, structure & calls to action people & robots can read & follow. Get On Site SEO Service. On Site SEO involves your titles, descriptions, H Tags, Meta Tags, navigation, links, link structures, site structure & sentence structures & much more to. On Site SEO has a lot to do with the structure of most things on your site & it's pages. Check Out Schema to see some on site SEO info all the top SE's (Google, Bing,Yahoo) have agreed upon.
UK SEO Keith D can be contacted on 01522 533378 or via "seo at sxeo.co" or this form. Just fire over some details like the search terms and URL's you would like on page 1 & if UK SEO Keith D thinks you are being realistic & what you have is worthy of providing SEO for in order to get page 1 then Keith will get back to you and we can take it from there.
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UK SEO Keith D likes to get page 1 SERPS (Search Engine Results Pages). UK SEO Keith D does this by helping the SE's (Search Engines) to improve their search results by only providing the very best SEO to pages that deserve to be found for a particular search query. This is the most correct way to perform the very best SEO. Without compromise Keith D will endeavor to ensure your pages achieve page 1 status for the desired search terms if UK SEO Keith D decides to take you on as an SEO Client or a SEO Client.
Hire The Best UK SEO. UK SEO Keith D can provide you wiht the very best in SEO Services from the UK. SEO Keith D specializes in "On Site SEO" and backlinking (link building and link baiting) using cartoon characters and whole site creation to run along side an existing site for marketing purposes and natural/organic SEO. UK SEO Keith D calls this SEO Power Plays and you can find out more details by clicking that link and going to SXEO SEO
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The First Thing You Need to Know about Search Engines Is That They All Suck!
Google, Bing, Yahoo etc try bless them but nevertheless they are all ..... (Four letters fill in as you wish? An ING may also be in your four letters but four +4 letters will suffice to describe what SE's really are if U add an Ing!)
Search Engines are only ever as good as the information they are given!
On Site SEO Information
On Site SEO Laid Bear (oops I meant Bare!)
On Site SEO Begins with your "Title Tag"
The Title Tag looks like the following >
<title> Page Keywords here maybe followed by your brand </title>
This information is in each pages source code and appears in the title bar across the top of computer screens. When a web page has a title that states "untitled" this usually means the page has not been edited from a default html page type usually produced by a HTML editor. This "Title" page element is of what we might call of vital importance in regards to On SIte SEO or On Page SEO..
The next step in On Page SEO is the pages description which is called the "Description Meta Tag" Descriptions Meta Tags look like the following >
<meta name =" description " content ="This is where you provide a "brief" description of your page" />
Call it a "brief" call it a "brief description" your description met tags may get overlooked by the search engines who may choose another part of your pages text element to use as the description they display in their index. You will notice that the same page can have a different description displayed in a search engines index for different search queries. This should tell you part of the reason why I just said search engines may choose another part of your page content. It is a matter of matching text result to search query that leads to these differences.
Traditionally the next step in On Site SEO is your Keywords Meta tag though many people no longer use this tag due to it's abuse and certain announcements and activities by search engines. I still use this Meta Tag personally. In September 2009 Google Engineer Matt Cutts who designed the Google Safe Search announced that Google no longer used the Keyword Meta Tag. The following is the blog post made by Cutts >
http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/
<meta name =" keywords " content =" keyword, keywords two, keyword three, keywords four " / >
However rather strangely Google's own HTML5Rocks website uses the keyword meta tag >
view-source:http://www.html5rocks.com/en/
So make of that what you will?!?!
We also see on the HTML5Rocks site the use of device specific meta tags >
<meta name =" viewport " content =" width=device-width, initial-scale=1.0, minimum-scale=1.0 " />
Quote from Wikipedia RE Meta Keywords & Yahoo > In Oct 2009 Search Engine Round Table announced that "Yahoo Drops The Meta Keywords Tag Also" but informed us (Wikipedia page here) that the announcement made by Yahoo's Senior Director of Search was incorrect. In the corrected statement Yahoo Senior Director of Search states that "...What changed with Yahoo's ranking algorithms is that while we still index the meta keyword tag, the ranking importance given to meta keyword tags receives the lowest ranking signal in our system.... it will actually have less effect than introducing those same words in the body of the document, or any other section."
Make of that what you will to!
I like to tell the search engines who wrote the page so they are familiar with my words and the way I use them so that I can either hope to gain trust and authority or I can go and gain a bad rep with no authority and stuff things up by working against the search engines in some way that I need to address. The following is what the "author" Meta Tag looks like >
<meta name =" author " content =" Your name & perhaps a URL or Company name - I sometimes also include an email address here to " />
A note on the author meta tag - If a SEO asks you if they can put their name in as the author of a web page, ask why and if they say they believe it will do the page good. See if they can prove it by showing you some reasons why this may be so. Such things obviously work better when the SEO is the author of most of the contents text structuring at least. There are no reasons I know of why Dual Author Tags (or Co Author) are in anyway unacceptable or frowned upon.
Next I often like to put the copyright meta tag of the page. This can be the authors name or the Company whose page the content belongs to. How the law works in this regard we shall not go into here. An author may agree that content which could be regarded as of their origin and so they have IPR is Copyright of another party. The following is how the "Copyright Meta Tag" looks >
<meta name =" copyright " content =" © 2011 Keith D Mains - is how I write my Copyright info sometimes " />
You may like to add a Cache Control Meta tag so that some search engines do not display Cached versions of your pages from their storage facilities; EG their index. Pages that get updated might like to seriously consider this meta tag. The following is what the Cache Control Meta Tag looks like >
<meta HTTP-EQUIV="Cache-Control" content ="no-cache" />
An alternate version it is said works with Netscape is (probably not worth bothering with at all really) >
<META HTTP-EQUIV="Pragma" CONTENT="no-cache" />
You can also stop search engines displaying DMOZ Cached page info with the following (which may be useful for some listed in The Open Directory probably not much use to many/most) >
<meta name=”robots” content=”NOODP” />
There are various "Robots" Meta tags said to work the main one being the nofolow one which looks like the following Supposed to stop spiders from erm following anything on your page ahem - you tell me?!?!) >
<meta name="robots" content="nofollow" />
IMHO that is of no use whatsoever as all I have is text pics and this and thta so I use this >
<meta name="robots" content="all" />
It means follow all pages as far as I remember but hey it does no harm so whatever it means I use it.
or this >
<meta name="robots" content="index,follow,all" />
Who knows one day this little ol meta tag may evolve so the above is not going to hurt if a medium is ever found between follow and nofollow. For all I know the index bit may work against the no cache or perhaps I am trying to stimulate ideas who knows I sometimes use the index,follow,all for a laugh and it does no harm. Of course this should be dealt with the best by modifying the “ robots.txt ” file on your server.
So we also have the Content type and Language Meta Tags (Which should have been mentioned prior to the title tag really!).
<meta charset="UTF-8" />
and
<meta http-equiv="content-language" content="en" />
I personally feel the above two should be combined and standardised (note more than one language can appear in the language meta tag.
Or better still that I could use the following as it would just make life easier but alas I made the next one up! >
< meta http-equiv = "Content-Type" content = "public/text/html; lang=en/uk/gb; charset=UTF-8" />
I also sometimes use this Global Meta Tag (It might work somewhere it did once I believe so who knows!) I put it in the odd page here and there and it doesn't seem to hurt. Hey it may confuse Google and it's dumb geographical settings so why the heck not see if it causes the silly bots to note a word they read as they pass by and if this bot or that bot ignores the wishes who cares there is plenty more for their greedy little spiders to find to come >
<meta name=”Distribution” content=”Global” />
Here is a Tag you probably would not associate with SEO but I do associate with SEO (not a Meta Tag but a link relation tag to that little 16 by 16 icon that helps you get found by brand recognition when bookmarked and in oh so many little places including places provided by search engines. The little image that tags the eyes for you in many a place>
<link rel =" shortcut icon " href =" /favicon.ico " />
Here is what I call the funniest Meta Tag Tag like thingy whatsit>
<link rel =" canonical " href =" http://sxeo.co/SEO/ " />
Quite what http://sxeo.co/SEO/ is Canonical to is anybodies guess as I just copied and pasted that from the WordPress blog source code on SXEO where I have the capability (ooh) to turn on Canonical. What use that is defeats me as I personally think this is Google's idea of an April Fools day Joke like Operation Virgle but then I am a dumbass like that sometimes unconcerned with the usual worries that beset other SEO Geeks.
OK Enough Meta Tags Let's talk Meta Tags
The title tag gets displayed generally about 66 to 70 characters in length by search engines like Google. Longer ones get cut and three ...'s added. All pages need individual titles. Titles should contain the most important keywords relating to the page at the earliest points possible.
Descriptions should be a brief description of the page content and can be a mix of a couple of sentences or a couple of bullet like points and a sentence perhaps adding a geographical reference for good measure if there is room. What the search engines choose to display in their index for a page is dependent on the search made. So here is a tip! After one month, give or take, search for the main search term you are wanting the page displayed for and take the description from the search result (The one getting displayed for your page) and rewrite it in your own words close to what was displayed. You are then helping match things the way the search engine has shown you it is choosing to match things so hey why not agree?
It is generally agreed descriptions should be 150 to 160 for Display on search engines and that 155 may be the middle ground for this. Any more gets cut off for display purposes on the search results. What is made of those words above and beyond what is cut off you decide but someone searching is not seeing them of that we can be fairly certain. We can be certain in regards to the search results. The following is a funny take on a thing I found on Google RE the subject of descriptions. think the cut off was the cut off point. A well made cut off point.
Meta Description Tag Length , Example
› SEO Top Example 25 Jan 2052 – Meta Description Tag Length : It's not the number of words that count. It's actually the number of characters length . Because, Google will cut off ...So that's some basic info for On Site SEO prior to getting on to the actual On Page SEO
Let's recap
You start with your title adding the page focus keywords as soon as possible preferably first. A page needs to be about a "thing" so that should be pretty straight forward.
If you are not giving dictionary definitions or the like use your description to further elaborate and give some direction to the readers both humans and robots as to what the pages context is in regards to it's thing
Add some keywords and some related ones (controversial advice maybe but it is not harming me!).
Add an author tag coptyright tag
In fact here is what I often use >
| <!DOCTYPE html> | |
| <html lang =" en "> | |
| <head> | |
| <meta charset =" utf-8 "> | |
| <title>WACICO Double T Ted's® best at everything head swelling specialists</title> | |
| <meta name =" description " content =" Find whatever thing as this is the best whatever in whetevers viile this cuts off about 150 ish charcaters so direct and include what is most relevant " /> | |
| <meta name =" google-site-verification " content =" 3.14159 26535 89793 23846 26433" /> | |
| <meta name =" keywords " content =" word, with word, and that words skill, those word does, and it is, but it could be, sometimes it's , mostly the word is, its the best word " /> | |
| <meta name =" author " content =" Keith D admin@hostted.net " /> | |
| <meta name =" robots " content =" index,follow,all " /> | |
| <meta name =" copyright " content =" © 2006 - 2017 K D Mains, WACICO, Double T Teds® " /> | |
| <meta name =" distribution " content =" global " /> | |
| <meta name =" rating " content =" general " /> | |
| <meta name =" rating " content =" safe for XYZ or not as the case may be " /> |
There you go that's about what I use and from there it's just style sheets and this and that perhaps a html5shim from Google or some other verifications and whatever else you need to add, but that's the basics.
Now for the On Page SEO part of On Site SEO
Ok first thing first your keyword focus for the page. You need that in your first H1 Tag
You need it in your first pargraph as close to the begining of the first sentence as possible and somewhere in the second sentence. This focus's further for readers and would you ever have credited it the search engines to!
Thta keyword focus ought to be in a link near the top of your page somewhere to. You need then to write where you want the focus to go. Call the action with your calls to action. So if a sale is needed add a sale call. If a Contact is needed get in there then. If a read is needed write away and avoid annoying moving distractions.
Let's call this bit the "Close Close" (Someone wil likely register that name now LOL) The Close Close. The Close Close is and does this >
Close to beginning, close proximity to top of page, close proximity to related and almost the same terms/phrases and close second sentence near end with opening of the Close to beginning Focus word/phrase.
Close Close. The opening focus.
Make a da sense yet?
No!
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